Sharjah to host halal tourism event


An event targeting the halal tourism segment will take place alongside the 4th OIC Halal Middle East Exhibition, to be held next month, in Sharjah, UAE.

The exhibition will take place from December 8 to 10, at the Expo Centre Sharjah.

To be held as part of exhibition, the Halal Tourism Middle East 2015 is an acknowledgement of long-held credentials of Sharjah as a pioneer in culture, religion, education, art, architecture and a family friendly destination, said a statement.

Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah, said: Halal Tourism Middle East celebrates Sharjahs selection as the Capital of Arab Tourism for 2015, as well the recognition of Sharjahs unique tourism offerings that have been growing in stature at local, regional and international levels over the years.

Previously, Sharjah was also chosen as the Capital of Islamic Culture by the Organisation of Islamic Cooperation (OIC) in 2014 and, in 1998, United Nations Educational, Scientific and Cultural Organisation (UNESCO) recognised Sharjah as the Cultural Capital of the Arab World.

Halal Tourism Middle East 2015 will help ministries of tourism, other government departments, travel agencies, hotels and resorts, airlines and the likes to tap into this growing market, which globally saw Muslims spending $142 billion on travel in 2014. By 2020, the market is expected to reach $233 billion.

Experts point out that the boom is driven by the rising Muslim populations in many countries and supported by a young, educated and assertive demographic.

Held under the patronage of HH Dr Sheikh Sultan Bin Mohammed Al Qassimi, Supreme Council Member and Ruler of Sharjah, Halal Middle East will feature more than 100 exhibitors from prominent halal-producing countries.

Besides, aiming to promote member states portfolio, the Organisation of Islamic Cooperations Islamic Center for Development and Trade will lead a pavilion of exhibitors from countries such as Azerbaijan, Egypt, Jordan, Malaysia, Mozambique, Palestine, Senegal, Turkey and the UAE.

Halal Middle East also has a special focus area ? Halal Cosmetics, apart from international pavilions from China, Iran, Malaysia and Netherlands featuring a comprehensive range of halal food and beverages, apart from a wide variety of other halal products and services.

At the show, visitors can also meet Islamic promotion and development associations, certification and classification bodies, hotels, restaurants and franchises, apart from service providers such as Islamic banks, insurance firms, tourism agencies etc.

Halal Middle East is also featuring an expanded Kitchen Equipment – Horeca Middle East 2015, providing an A-Z sourcing opportunity for all the needs of the hospitality sector.

Midfa said: The event along with its focus on tourism, will take advantage of new market opportunities, which is strongly led by the food and beverage and finance sectors, and has expanded into the pharmaceutical, cosmetic, personal-care and other segments.

The global halal industry is going to converge on Sharjah to take advantage of a range of compelling opportunities in the region, he added -?TradeArabia News Service